ISB Essays

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I received quite a few mails requesting advice on writing the ISB essays. Hence, I have decided to post an analysis of the essays. So here we go...

Essay 1: Please give three reasons why ISB should admit you into the class of 2010. These reasons should ideally differentiate you from your competition. (300 words)

Needless to say, this essay is going to be the most important essay in your application. You have been, explicitly, asked to state the factors that distinguish you - qualities that make you special.

Think of instances in your life when you have been challenged and had to take decisions. Talk about the emotions that urged you to take those decisions. Choose your words carefully because the application portal won't allow you to enter more than 300 words for the essay. So, keep your sentences short, well-formed, and precise. Impact is the key here. Use examples. The adcom loves to hear more about the actual 'you' and your accomplishments. You may have one example where you have shown the three different traits or you may use three different examples.

I used three different examples - one professional and two personal. I concluded the essay by stating my short term and long term goals and how these differentiating factors would help me contribute to the ISB class and achieve my goals.

A couple of things that one must keep in mind:

1. Never project reasons like honesty or integrity as differentiating factors. These are qualities that you are expected to possess.
2. Avoid situations where you succeeded in doing something but doing that 'something' wasn't a decision that you made. For example, I studied in eight different schools and had learned six different languages before my eighth grade. I could have used this as an example for my willingness to learn and adapt but the decision to learn these languages was not mine to take. I was young and it was forced upon me. It will leave a stronger impression on the adcom if you describe circumstances where you were in control of the situation and the outcome was directly impacted by your thinking.

Essay 2: You are contesting the election to be the President of the ISB Student Body. Write a speech you will deliver to the student body on why they should elect you as the President? (300 words max)

Now, the situation is such that you have already been admitted and are contesting elections to be the President of a diverse and active Student body. Many would find it difficult to choose between describing their leadership skills and elaborating on how they can contribute to the school. I felt it best to present a good blend of both.

This essay gives you ample scope not only to highlight those instances where you have shown exemplary leadership skills and portrayed your ability to work in teams but also to project how much you know about the school and how you intend to utilize your time at school.

While choosing leadership and team work examples, I picked my stints as Captain of Sports teams and Coordinator of various clubs. This allowed me to highlight instances where I had displayed good inter-personal skills.

As far as writing about your plans for the school is concerned, you need to research as much as you can about the school and also about the responsibilities of the GSB President. Good place to start would be the ISB website. You could also talk to current students and alumni. Presidential candidates do soapbox presentations before the start of the election. Try getting hold of these presentations. Talk about those activities that interest you and will help you make positive contributions to the community.

The school wants to know as much about you as possible. Through this essay, you can also emphasize on the fit quotient.

Essay 3: CASE : You have been appointed to head the team to build a dam across the River Zumba. Success in this project is critical for your company and would earn you a promotion. Failure would mean that your company would be bankrupt and will take along with it, its investors and its employees. Building a dam across the river would result in deforestation of a portion of the rainforests and would mean relocation of the tribals and destabilization of wild life at Zumba. There is resistance from environmental groups against your project. You are meeting the head of the resistance movement in one hour wherein you would have to explain your decision. Describe what you would do and why? (You will be evaluated on the creativity and practicality of your solution).

You have already differentiated yourself. You have described your leadership skills and your interests in the school. Now, comes the opportunity to clinch your admit by portraying your problem solving ability.

While it is quite easy to get intimated by this question, it, nevertheless, allows you to be at your creative best. No answer is correct or wrong but every hurdle posed in the question allows you to project traits like practicality, resourcefulness, negotiation skills et al.

My approach to this essay was simple. There are three major hurdles and providing feasible solutions to these would win you the opposition's confidence. I tried to think of the simplest solutions to these problems and then built my final solution around these simple solutions. One thing that always remained in my mind was the ultimate goal of successfully completing the dam's construction.


The optional essay

It is not a must that you write this essay but you can use this opportunity to highlight certain items in your profile that couldn't be projected in other parts of the application.

I used this essay to talk about the internship experiences that gave me international exposure and brought me international acclaim. I had hoped that this information would strengthen my application and I think it did!